best western commercial actress
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Who is actress in best western spring 2011 commercial?
Her name is Phoebe Jonas. She is a stage actress and has appeared in a few movies and tv shows.
Best Western wants customers to know that it cares when their lives are hard and it knows they long to roam free again. For a limited time, the brand offers a $20 Best Western Gift Card for each night after you stay.
Actors in Best Western TV Spot Summer 2021
Actors/Actress in Best Western commercial Summer 2021. Sorry no information about who are actors/actress in the Best Western TV Commercial Summer 2021.
Song in Summer 2021 Best Western Advert 2021
Best Western TV Spot Summer 2021 commercial song. Sorry no information about the singer who sing the song that used in Best Western Advert Summer 2021. No information which song is used in the Best Western TV commercial ad Summer 2021.
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Phoebe Jonas
Phoebe Jonas (Sonya in Uncle Vanya) previously appeared at the American Repertory Theater as The Girl (Penny Price) in The Cabinet of Dr. Caligari, as Shelly in Buried Child, and as Textile Worker in Slaughter City. Other theater credits include Mac Welman’s jennie richee at The Kitchen and Hypatia (Soho Rep), both directed by Bob McGrath for the Ridge Theater Company; Good Will (Director’s Company); Heaven Can Wait (Westport County Playhouse); and Stephen Belber’s Tape (created the role of Amy – Access Theater).
Phoebe hosted Rock of Ages on VH1 for two years; her other TV credits include Providence, Time of Your Life, As the World Turns, Now and Again, Law and Order, and Law and Order: Criminal Intent. She is a graduate of the American Repertory Theater/Moscow Art Theater Institute for Advanced Theater Training at Harvard University, where she received a Princess Grace Award and Acting Fellowship in 1996.
Best Western Leadership Team
Director:
Best Western® Hotels & Resorts is governed by a membership-elected Board of seven Directors – one from each of Best Western’s North American Districts. Directors, who are required to be Best Western owners, are elected to three-year terms, and can serve a maximum of two terms. Their leadership, passion and strategic vision for Best Western have created an iconic brand with a presence in over 100† countries and territories across the globe.
Executive Team
Best Western Hotels & Resorts’ executive team, led by President and Chief Executive Officer David Kong, is one of the most experienced and accomplished teams of executives in the travel industry. During their tenure, Best Western has achieved unprecedented success. Their achievements include launching a transformative brand refresh, growing the award-winning Best Western Rewards® loyalty program, receiving a record number of industry awards and accolades, and growing from one to 18 diverse and contemporary hotel brands. Through the team’s stable and progressive leadership, the company has truly become today’s Best Western for today’s travelers.
Best Western beefs up TV spending in what it sees as a key year
According to Competitive Media Reporting, from January through October 1999, Best Western spent $4.4 million on TV ads, Holiday Inn spent $19 million and Ramada spent $7.5 million. In 1998, Holiday Inn’s TV budget of $13.3 million was almost double that of Best Western.
James P. Evans, Best Western’s president and chief executive, revamped the advertising strategy, winning approval in October from Best Western’s board to more than triple 1999 TV expenditures.
The result: a TV campaign that will run an estimated $20 million.
”Our investment before was not enough to break through, we needed to make an investment in the brand,” Mr. Evans said. ”And in the year 2000 — an election year, an Olympics year, a dot-com year, a year when we estimate our primary competitors will invest over $200 million in all media — if we stayed where we were, we would have been invisible.”
Mr. Evans instructed Best Western’s agency, BBDO West, part of BBDO Worldwide, a unit of the Omnicom Group, to research Best Western’s image among consumers and develop a new campaign, if necessary. Wayne Wielgus, Best Western’s vice president for worldwide marketing and sales, said the research showed that ”people were most impressed, yet a little surprised, to learn that Best Western is the world’s largest lodging chain.”
”The goal was to take this information,” he added, ”and develop a campaign that effectively lets the public know there are a variety of reasons people travel, and there is a Best Western nearby.”
The new commercials replace BBDO’s previous Best Western TV spots, which featured two bellhops in humorous situations. The new spots are intended to illustrate the reasons people travel.
In one, a woman in her 60’s jumps off a spectacular waterfall in Maui, because, the ad says, ”you always promised yourself you would.”
