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Anheuser-Busch to Return Budweiser Select to National Distribution
after only being available to in-the-know St. Louis residents.
The full-flavored, light lager’s national availability comes in response to a growing consumer demand for a lower calorie beer option without sacrificing the taste of a full-bodied beer.
Budweiser Select became an immediate fan
Budweiser Select became an immediate fan favorite when it was released in 2005 and was the #2 ranked new food and beverage product by Information Resources Inc.
(IRI), an independent consumer products research firm, in its first year of distribution. Budweiser Select is also one of St. Louis’s best kept secrets, with Bud Select having a higher per item rate of sale than Budweiser in that location.
Budweiser Select is a staple in St. Louis
“Budweiser Select is a staple in St. Louis, so we’re excited to bring it back to consumers across the country with a full national distribution,”
said Monica Rustigi, VP of Marketing at Budweiser.
“We found that Bud lovers are looking for more beer options that are lower in calories, but they don’t want to sacrifice taste when it comes to their beer.
Reintroducing this fan favorite is just another way we’re continuing to innovate to meet the needs of our consumer.”
Budweiser Select’s taste
Budweiser Select’s taste is so close to Budweiser’s that consumers may think it’s too good to be true.
That’s why the brand is releasing a humorous new TV and digital ad campaign,
featuring a series of lie detector tests to dispel any doubt.
About Budweiser Select
Launched in 2005, Budweiser Select is a 99-calorie brew that tastes like the refreshing and full-flavored lager you can expect from Budweiser.
Budweiser Select was the #2 ranked new food and beverage product in its first year of distribution.
As a cult favorite in St. Louis since launch,
the lower calorie lager returns to its national availability in response to growing consumer demand for a lower calorie beer option without sacrificing on taste.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand .
– brewed to be universally popular and transcend regional tastes.
Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters.
Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American.
and European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made using time-honored methods including “kraeusening” for natural carbonation.
and Beechwood aging, which results in unparalleled balance and character.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 100 facilities, including breweries,
wholesaler distribution centers, agricultural facilities and packaging plants,
and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser,
as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.
From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts,
we are guided by our unwavering commitment to supporting the communities we call home. For more information,
visitwww.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
What is the alcohol content in a Bud Select?
Bud Light Platinum
Bud Light Platinum by Anheuser-Busch As one of the highest ABV light beers, Bud Light Platinum is acheap beer option that is advertised as “reinventing the category of light beer.”
How strong is Bud Light?
Black Crown and Bud Light Platinum are stronger-than-your-average Budweisers. Part of the beers’ advertising hook — Black Crown is new, with a 2013 Super Bowl ad and all — is that they’re 6 percent alcohol by volume. Budweiser is advertised and labeled at 5 percent AbV. Bud Light is said to have 4.2 percent AbV.
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Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
The company operates 12 breweries in the United States and nearly 20 in other countries, which increased recently since Anheuser-Busch InBev SA/NV acquired SABMiller. Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light.