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how much does youtube pay per subscriber?
YouTube does not pay you based on the number of subscribers you have on your channel. Subscribers are people who choose to follow your account so that they can have easy access to your latest videos. When you post a video, it will automatically show up on their homepage.
Subscribers are valuable because they’re the ones who will most likely comment, like, and share your videos with even more people. That means you can gain more views and potentially more YouTube money if you place the right ads. So, while YouTube does not pay you based on the number of subscribers you have, they are integral to the number of views your videos receive.
How Much Do YouTubers Make With 1 Million Subscribers?
There are about 38 million YouTube channels, and most of them have nowhere near 1 million subscribers. Channels that reach 1 million subscribers can make serious money on the platform.
Here’s how much an active YouTuber could make by releasing 2 videos per week: Based on an average of $3 to $5 per 1,000 views, a YouTuber could earn about $6,000 to $10,000 per week. That’s a whopping $24,000 to $40,000 per month in ad revenue alone.
This is assuming that all 1 million viewers tune in for each video. In reality, not all subscribers will watch every single video. But non-subscribers can also watch to increase the view count.
How Much Money Do YouTubers Make Per View?
It’s important to understand that your YouTube channel earnings depend on various factors, including monetization strategies, ad revenue rates, sponsorships, subscribers, engagement, and much more.
The examples above give you an idea of what’s possible on this platform.
However, not everyone will make six or seven figures a year from their YouTube channel and be counting stacks of cash.
Certain variables affect how much you can make from your platform, including late earnings, sponsorships, ad revenue, and more.
Below is a guide to help you understand how much YouTubers make per view.
- YouTube pays out 68% of AdSense revenue to its publishers. When an advertiser pays $100, $68 goes to the YouTube Creator.
- The actual rates paid by advertisers vary, but they typically range between $0.10 and $0.30 per view and average out at about $0.18 per view.
- The average YouTube channel receives around $18 for every 1000 ad views. This works out to about 3 to 5 dollars per 1000 video views.
And that means that YouTubers make about $0.003-$0.005 per view.
Here is an example to help simplify things:
Suppose a youtube video has 3000 views and video ads are displayed 1000 times. In only 100 instances, the ads don’t get skipped and are watched for at least 30 seconds or until completion.
If the advertiser paid $0.15 to display their ads on your video, your earnings would be:
100 (ad views) x $0.15 (price) x $0.68 (AdSense account revenue share) = $10.20
So, for a video with 1 million views, you might expect to make about $1000 to $3000.
Some things may affect the amount of money you make on this platform, including:
- Number of video views
- Ad quality
- Number of clicks on the ad
- Ad Blockers to skip ads
- Video length
- … and so on.
Important Note: Some ads are CPM (cost per 1000 views) and others are CPC (cost per click). A CPC ad means that viewers need to click on the advertisement for a YouTuber to earn money.
When you consider just how many people skip the ads, you can see how difficult it can be to earn income on your YouTube channel.
While it’s possible to have outstanding financial success from this platform, as shown by the examples above, the fact is, there are tens of thousands of YouTubers who are making very little or nothing at all from their channels.
The good news is that it doesn’t take much to join the legions of YouTube creators who make a comfortable living from their video channels.
All you have to do is focus on building your reputation (as opposed to your income) during your channel’s early days and then implement the right YouTube monetization strategies that will take your channel to the next level, income-wise.
How Much do YouTubers Make Per 1000 Views?
The exact amount YouTubers can make per 1,000 views varies based on factors like engagement and type of content. However, average YouTubers make about $18 per 1,000 ad views. You can earn more with extra revenue streams like affiliate marketing and merchandise.
How many views do YouTubers need to get paid?
In order to get paid by YouTube, you need to reach a balance of $100 or more from views. This means you’ll need to garner 20,000 views if you receive $5 per 1,000 views. To make this happen, YouTube created the YouTube Partner Program, which allows you to get paid through advertisements on your page. To be accepted into the YouTube Partners Program, you must:
- Have at least 1,000 subscribers
- Reach 4,000 valid public watch hours in the past 12 months
- Sign and agree to the terms and conditions
- Have an AdSense account
- Get reviewed and approved
Once you’re in the Youtube Partners Program, you’ll be able to start bringing in money through advertisements. This is done in two ways, either cost per thousand views (CPM) or cost per click (CPC). With CPM, you can earn money based on every 1,000 views you accumulate, while with CPC, you can earn money based on the number of people that click on the ad placed on your page or video.
However, it’s important to note that Google will give you 68% of the revenue when displaying ads with AdSense. So, for example, if a video generates $1,000 from AdSense revenue, you will receive $680.
How Much Money does 1 Million YouTube Views Make?
The average amount YouTubers make per 1 million views usually falls between $2,000 and $4,000. However, the pay rate varies dramatically depending on engagement, type of content, and other revenue streams. Additionally, it takes hard work to get to 1 million views. You have to constantly market your channel and create recurring content that gets attention from subscribers and YouTube browsers.
YouTubers Earning in the Beginning
When you place your first video on YouTube, you are unlikely to earn anything. You have a long way to go before being considered an influencer. When PewDiePie uploaded his first video in 2010, he was unknown, just like any other beginner YouTuber can be.
YouTubers Earning For Moderators
It is, however, possible to eventually emerge from YouTube’s graveyard of poor performers if you have enough perseverance and on-camera talent. If you have chosen to pursue affiliate marketing, you should by now start seeing some AdSense revenue each month. Having somewhere around 20K to 50K subscribers, you can be called an influencer and earn a minimal amount.
Different ways to make Money on YouTube Partner Program
Generally, Youtube allows you to choose what kind of videos to produce. Though your choice is limited to the genre that is if you wish to produce informative, entertaining, or educating videos.
YouTube, however, reserves the right to scrutinize what you produce in terms of quality, censor, and content generally. In fact, they hold their responsibility to do right for their viewers, creators, and advertisers to heart.
- Advertising revenue: You can make money on YouTube through ad revenue from the display, overlay, and video ads.
- Channel memberships: Your members make recurring monthly payments in exchange for special perks that you offer.
- Merchandise shelf: Your fans can browse and buy official branded merchandise that’s showcased on your watch pages.
- Super Chat & Super Stickers: Your fans pay to get their messages highlighted in chat streams.
- YouTube Premium Revenue: Get part of a YouTube Premium subscriber’s subscription fee when they watch your content.
YouTube Partner Program
The first step a YouTuber can make toward monetizing their videos is by joining the YouTube Partner Program. This allows YouTubers to be paid through views and through advertisements served on their page.
There are qualifications you have to meet before being approved by the YouTube Partner Program. In January of 2018, YouTube announced your channel must have reached 4,000 watch hours in the past 12 months and 1,000 subscribers. That’s only to be eligible for the program. YouTube will then let you know if you’ve been approved after a review process.
Once approved, you can start making money.
The money is made through advertisements. There are two types: CPM (cost per thousand views) and CPC (cost per click).
If the advertisement is CPM, that means the viewer of your YouTube video must watch the ad for longer than 30 seconds (or if it’s a short video, for at least half the advertisement). Think about your YouTube watching habits and you’ll know this is more unlikely than it sounds.
YouTube Partner Program
If it’s a CPC advertisement, then you get paid based on how many viewers click on the ads surrounding your video.
Per view, advertisers on average pay $.18. If your channel receives 1,000 views, it’s worth $18. Google keeps 45 percent of what is made, so a YouTuber would make (on average) $9.90 per 1,000 views.
As you begin making money, you create an account through AdSense so the advertisers can pay you as views or clicks come in. You can only direct deposit your earnings when your AdSense account reaches more than $100.
In this case, success breeds success. That first dollar you make is going to be the hardest. But as you release more quality content and gather subscribers, you’ll have more people watching your content. More people watching means more of a chance people will watch the ads or click on them.
Highest Paid YouTubers
Ryan Kaji is the highest paid YouTuber. But there are lots of other big names who make money on YOuTube. Here are some top earners:
- Jeffree Star, $15 million: Star earns money through makeup and lifestyle videos on YouTube, as well as his own makeup line.
- Daniel Middleton, $16.5 million: Middleton’s DanTDM channel features commentary on popular video games.
- Mark Fischbach, $19.5 million: The popular Markiplier channel breaks down popular video games.
- Evan Fong, $11.5 million: Fong’s VanossGaming channel brings in subscribers and views by posting funny gaming videos with friends.
- Anastasia Radzinskaya, $18.5 million: This six-year-old’s channel, Nastya, features an array of videos for kids around the world.
- Dude Perfect, $23 million: This channel features five bros perfecting stunts with toy swords, guns, and sporting goods.
- Logan Paul, $10 million: Paul’s income has dropped through the years. But he still brings in money from personal vlogs. He originally gained notoriety on the now-defunct Vine.
- Jake Paul, $10 million: Logan’s brother, Jake, has a similar channel and popularity related to Vine.
- PewDiePie, $13 million: Swedish comedian runs this channel full of comedic shows and gaming content.