how much is the coca-cola brand worth?

how much is the coca-cola brand worth?

how much is the coca-cola brand worth?

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The Coca-Cola Company is the world’s largest total beverage company. It offering over 500 brands to people in more than 200 countries.

Amazon overtaking Coca-Cola was the only change in the top five this year. Coca-Cola’s brand value inched up 2% to $57.3 billion, and it was the only non-tech brand in the top seven. Coca-Cola branded sales represented 45% of the company’s total last year, with 13 billion cases sold.

Changing drinking habits globally are impacting Coca-Cola. But brand remains uber-important in a sector where you are selling sugar and water. Coca-Cola continues to lead the pack.

how much is the coca-cola brand worth?
how much is the coca-cola brand worth?

2021

Coca Cola Net Worth is $243 Billion in 2021. Coca-Cola is a very famous multinational beverage company of America.

They originally started making pills of soda for medicinal purpose, but later they began selling it in liquid form. As the popularity of the company increased, they started making it in carbonated drink form. John Stith Pemberton is the founder of the company. He founded the company in the late 19th century.

Initially it wasn’t that popular, but nowadays the company is one of the biggest beverage company of the world. The company is selling it’s product all around the world and it also sells variety of drinks now. They became a lot versatile over the course of time.

History

Confederate Colonel John Pemberton, wounded in the American Civil War and addicted to morphine, also had a medical degree and began a quest to find a substitute for the problematic drug. In 1885 at Pemberton’s Eagle Drug and Chemical House, his drugstore in Columbus, Georgia, he registered Pemberton’s French Wine Coca nerve tonic.

Pemberton’s tonic may have been inspired by the formidable success of Vin Mariani, a French-Corsican coca wine, but his recipe additionally included the African kola nut, the beverage’s source of caffeine.

It is also worth noting that a Spanish drink called “Kola Coca” was presented at a contest in Philadelphia in 1885. A year before the official birth of Coca-Cola. The rights for this Spanish drink were bought by Coca-Cola in 1953.

1886

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version of Pemberton’s French Wine Coca. It was marketed as “Coca-Cola. The temperance drink”, which appealed to many people as the temperance movement enjoyed wide support during this time.

 The first sales were at Jacob’s Pharmacy in Atlanta, Georgia, on May 8, 1886, where it initially sold for five cents a glass. Drugstore soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health, and Pemberton’s new drink was marketed and sold as a patent medicine, Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence.

Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Cola – sold by three separate businesses – were on the market. A co-partnership had been formed on January 14, 1888, between Pemberton and four Atlanta businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy, and E.H. Bloodworth.

Charley

Not codified by any signed document, a verbal statement given by Asa Candler years later asserted under testimony that he had acquired a stake in Pemberton’s company as early as 1887. John Pemberton declared that the name “Coca-Cola” belonged to his son, Charley, but the other two manufacturers could continue to use the formula.

Charley Pemberton’s record of control over the “Coca-Cola” name was the underlying factor that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola Company incorporation filing made in his father’s place. Charley’s exclusive control over the “Coca-Cola” name became a continual thorn in Asa Candler’s side. Candler’s oldest son, Charles Howard Candler, authored a book in 1950 published by Emory University.

how much is the coca-cola brand worth?
how much is the coca-cola brand worth?

A druggist

In this definitive biography about his father, Candler specifically states: ” on April 14, 1888, the young druggist Asa Griggs Candler purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola.” The deal was actually between John Pemberton’s son Charley and Walker, Candler & Co. – with John Pemberton acting as cosigner for his son.

For $50 down and $500 in 30 days, Walker, Candler & Co. obtained all of the one-third interest in the Coca-Cola Company that Charley held, all while Charley still held on to the name. After the April 14 deal, on April 17, 1888, one-half of the Walker/Dozier interest shares were acquired by Candler for an additional $750.

Origins of bottling

The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Hutchinson bottles, very different from the much later hobble-skirt design of 1915 now so familiar.

A few years later two entrepreneurs from Chattanooga, Tennessee, namely Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling. And they were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar.

1899

Candler later realized that he had made a grave mistake. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. He remained very content just selling his company’s syrup.

The loosely termed contract proved to be problematic for The Coca-Cola Company for decades to come. This contract specified that bottles would be sold at 5¢ each. And it had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959.

Coca Cola Net Worth

Coca Cola is a gigantic multi-millionaire company which has its roots in every part of the world. The company has even sponsored some of the biggest tournaments and  sports championships like, FIFA world cup 2010, NASCAR, PGA tour, and many more. Coca Cola doesn’t only sells cola these days, but they also sells variety of drinks and juices. As a whole, Coca Cola has an estimate net worth of $243 billion.

American soft drinks giant, Coca-Cola, retains its title of the world’s most valuable soft drinks brand, recording a steady 5 per cent increase in brand value to $37.9 billion. With a brand worth more than double that of its second-placed rival, Pepsi (up 2 per cent to $18.9 billion), Coca-Cola proves its dominance in the global soft drinks market for another year.

Aside from calculating overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. According to these criteria, Coca-Cola is also the world’s strongest soft drinks brand, with a Brand Strength Index (BSI) score of 90.9 out of 100 and a corresponding elite AAA+ brand strength rating.

200 countries

Founded over a century ago and sold in over 200 countries, Coca-Cola is a unique example of a B2C brand with a significant historical impact – from its political significance during World War II, to developing innovations in modern advertising.

When looking at the brand portfolios across the food and drink sector, The Coca-Cola Company’s portfolios claims the third position with a cumulative brand value of $55.7 billion. PepsiCo sits in second, with a total brand value of US$62.0 billion.

Pepsi

Savio D’Souza, Valuation Director, Brand Finance: “The pandemic has dented Coca-Cola’s once solid reputation as being a recession proof brand, while this can be put down to extraneous impacts, its fierce rival, Pepsi, has fared relatively well.

On a portfolio level PepsiCo continues to pull ahead of Coca-Cola in terms of brand value and strength. Management is making the right calls to cull zombie brands and refocus on the strong master brand, and a streamlined portfolio. Moving forward, Coca-Cola will need to react to the pandemic with consistent innovation, marketing efficiency and effectiveness in line with its recent reorganisation of the business.”

how much is the coca-cola brand worth?
how much is the coca-cola brand worth?

Coca-Cola and Nestlé Continue to Dominate Food & Drink Sector

  • Impact of COVID-19 felt across food & drink sector – soft drinks most severely impacted, cumulative brand value down 6%
  • Coca-Cola retains title of world’s most valuable and strongest soft drink brand, brand value US$33.2 billion and elite AAA+ brand strength rating
  • Dr Pepper and Red Bull post strong brand value growth, up 40% and 15%, respectively
  • Nestlé dominates as most valuable and strongest food brand, as well as boasting most valuable food & drink portfolio, ahead of PepsiCo and The Coca-Cola Company
  • In dairy, Yili records impressive 11% brand value growth, widening gap ahead of second-placed Danone
  • Lindt is most valuable chocolate brand, following 21% brand value increase

View the full Brand Finance Food & Drink 2021 report here

The majority of the subsectors included in the Brand Finance Food & Drink 2021 report have recorded cumulative brand value losses this year, as the sector negotiates the fallout from the COVID-19 pandemic.

The total brand value of food and chocolate brands have declined by 4% and 3%, respectively.

Savio D’Souza, Valuation Director, Brand Finance commented:

“The COVID-19 pandemic has put a huge amount of pressure on the food & drink industry globally, from disrupted supply chains and panic buying, to a complete change in consumer habits. The result of this has led to the majority of brand values suffering this year across the sector. The future is not bleak, however, brands with high levels of familiarity and reputation are likely to bounce back successfully as we begin the return to normality.”

Always Coca-Cola: brand tops soft drink ranking  

American giant, Coca-Cola, has once again been named the world’s most valuable soft drink brand, despite recording a 13% brand value decline to US$33.2 billion. Coca-Cola maintains a healthy lead over rival Pepsi, sitting in 2nd place with a brand value of US$18.4 billion.

In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

According to these criteria, Coca-Cola is also the world’s strongest soft drink brand – and the 4th strongest brand in the world according to the Brand Finance Global 500 2021 ranking – with a Brand Strength Index (BSI) score of 91.7 out of 100 and a corresponding elite AAA+ brand strength rating.

COVID-19

With a rich 129-year long history, Coca-Cola is still the most consumed soda in the world, with a staggering 1.9 billion servings, across 200 countries, enjoyed each day. As with other brands globally, however, the brand’s parent company has not been immune to the impact of COVID-19, with the multinational forced to restructure and cut over 2000 jobs.

Coca-Cola continues to strive towards its CSR responsibilities, recently announcing its partnership with The Ocean Cleanup’s River Project, where it will utilise its global network to tackle the amount of plastic entering the oceans. This is just the latest prong in the company’s wider vision for a “World Without Waste”.

When looking at the brand portfolios across the food & drink sector, The Coca-Cola Company’s portfolio claims third position with a cumulative brand value of US$48.6 billion. PepsiCo’s portfolio sits in second, with a total brand value of US$59.3 billion.

Inception

Coca Cola came into existence in the late 19th century. He initially planned to use cola as a medicinal substance, which helps the digestion of food. It was basically a soda. John Stith Pemberton created a syrup and after mixing it with water, the final material was Coca-Cola.

Unfortunately, John Stith Pemberton died, but before his death, he had given the shares of his company to various businessmen.

One of the businessman to whom he sold most of his shares was Asa G. Candler. Candler became the main man who lead the company to great heights. They started selling it in soda fountain outside Atlanta.

bottles

Joseph Biedenharn became the first person to sell the first unit of Coca Cola in bottles. They also acquired a bottler manufacturing right and soon started their bottle manufacturing firm. As the popularity was skyrocketing, they started rolling bottles in various sizes and with very unique design.

In 1970, Coca Cola launched their first advertisement on television. After the successful introduction and beginning, the advertisements had given them big success.

What is Coca-Cola’s net worth 2020?

Coca-Cola’s net worth in 2020 is estimated to be around $80.83 billion putting the company among the largest beverage brands worldwide.

Is Coca-Cola a billion dollar company?

Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No.

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