Lipton sparkling iced tea discontinued
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Lipton
Lipton is a British brand of tea, owned by Unilever. Lipton was also a supermarket chain in the United Kingdom, later sold to Argyll Foods, after which the company sold only tea. The company is naming after its founder Sir Thomas Lipton. The Lipton ready-to-drink beverages are sold by “Pepsi Lipton International”, a company jointly owned by Unilever and PepsiCo.
Brands
Lipton’s main pillar brands are Lipton Yellow Label and Lipton Iced Tea. Other product lines include the Lipton pyramid (tetrahedron) range in Europe and North America, and Lipton Milk Tea in East Asia. In 2008, the brand launched Lipton Linea in Western Europe.
Lipton Yellow Label
Lipton Yellow Label has been sold since 1890, when Thomas Lipton introduced the first version of the Yellow pack with a red Lipton shield, still in use. It is sold in 150 countries worldwide. Lipton Yellow Label is a blend of several types of tea, sold both in tea bags and as loose tea, rolled into small balls like gunpowder green tea.
Lipton Iced Tea
Lipton Iced Tea or Lipton Ice Tea is sold in five flavours, lemon, peach, peach & nectarine, mango and raspberry. Green Tea and Rooibos flavours are also available in some regions.
Two other flavours are selling exclusively in the Arab world: red fruits and exotic fruits.
Lipton Brisk
Brisk, formerly Lipton Brisk, is an iced tea brand distributed primarily in North America as a joint venture between Lipton and PepsiCo. It differs from Lipton’s other iced tea brands in that phosphoric acid is added to the blend, giving the beverage a distinctive sharp flavour.
Lipton Pyramid Tea
Lipton also produces tea using the tetrahedral bag format as seen in other tea brands. Lipton Clear was launching in five variants, Earl Grey Tea, English Breakfast Tea, Peach Mango Tea, Green Tea Mandarin Orange, Mint and Camomile Tea.
Marketing and advertising
In 1914, Lipton’s tea were one of the sponsors for the first flight from Melbourne to Sydney by French aviator Maurice Guillaux, at the time the longest air mail and air freight flight in the world. Sponsor Lipton printed 250,000 copies of a letter Guillaux wrote saying “I found it the most delicious tea I have ever tasted….I found it very soothing to the nerves”, and these could be had by sending Lipton a one-penny stamp. For a threepenny stamp, Lipton would send out a quarter-pound pack of tea.
In an attempt to change the negative perception of Lipton Ice Tea in the United Kingdom – as 60% claimed they did not like the taste before even trying it – Lipton carried out a London-based summer marketing campaign in 2010 under the slogan “Don’t knock it ’til you’ve tried it!”; roaming demonstrators handed out 498,968 samples over the 58-day run. After the campaign, 87% of consumers claimed to enjoy Lipton Ice Tea, while 73% said they were more likely to purchase in the future. A similar campaign, with slogan “Let’s Go!”, was carried out in summer 2017. Lipton also made commercials starring The Muppets for the 2014 Disney film Muppets Most Wanted.
Product quality controversy
In November 2011, the General Administration of Quality Supervision, Inspection and Quarantine of China found high levels of pesticides such as bifenthrin in one variety of Lipton tea. Unilever responded by clearing the shelves of all affected products. In April 2012, Greenpeace raised further questions about Lipton products in China, after two varieties of Lipton tea the group purchased in Beijing supermarkets failed safety tests, with the results allegedly failing to meet the regulations enforced in the European Union. The group also stated, “Some of the detected pesticides are also banned for use in tea production by the Chinese Ministry of Agriculture.” Unilever China denied the findings, stating all Lipton products within the country were safe.
Lipton Ice Tea Sparkling
Product name: Lipton Ice Tea Sparkling
Product manufacturer: Unilever
Ingredients: Carbonated water, sugar, tea extract, lemon juice, food acids (330,331), flavours, antioxidant (300), natural sweetner (960 – stevia leaf extract).
Packaging: Available in 440mL cans (RRP $2.50) and 330mL six packs (RRP $7.50) at local grocery stores, and 440mL cans (RRP $3.20) out and about.
What the company says
Lipton Ice Tea knows how much Australia loves carbonated soft drinks, new things and of course iced tea, so they’ve combined them all together to offer up Lipton Ice Tea Sparkling.
Rowena Ditzell, marketing manager for Lipton Ice Tea, explains, “The Sparkling range was creating with consumers in mind who are seeking an alternative soft drink that is really refreshing and without being too heavy on fizz and sweetness. Lipton Ice Tea Sparkling provides the refreshing experience with a great taste. The uplifting qualities found in tea along with a twist of lemon, will quench thirst and deliver the deep and lasting refreshment they are searching for. The range has been a big hit in Europe and we’ve had strong results in local testing so we are confident it will be much loved across Australia.”
Much of the sweet taste in Lipton Ice Tea Sparkling Original comes from a natural sweetener called Stevia; extracted from Stevia leaves, so it contains less sugar than a regular cola. For the same delicious taste of Original Lipton Sparkling with no sugar; Lipton Ice Tea has launched a Zero Sugar flavour with only two calories per 100mL.
Lipton is the world’s best-selling tea brand that has been establishing for more than 100 years, and is available in more than 100 countries.
Lipton Ice Tea Sparkling is be available in two formats – 440mL cans (RRP $2.50), 330mL 6 packs (RRP $7.50) at local grocery stores, and 440mL cans (RRP $3.20) out and about. To enquire about stocking Lipton Ice Tea Sparkling, please contact your Unilever sales representative.
Lipton Sparkling Green Tea Discontinued
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Lipton Iced Tea Mix Ingredients Recipes
THE BEST LEMON ICED TEA
Steps:
- Place green tea bags and black tea bags in a 1-gallon glass jar. Pour boiling water over tea bags; steep for 30 minutes.
- Remove tea bags; stir in sugar and lemonade concentrate until dissolved. Fill jar to the top with cold water; stir in lemon juice. Chill in the refrigerator until cold. Serve over ice.
Green Tea Ingredients
From Lipton’s 1880 founding, it has grown into the world’s largest seller of packaged tea in 2010. In the U.S., Lipton sells green tea, six flavored green teas and three Superfruit Green Teas. Flavors include Mint, Lemon Ginseng, Cranberry Pomegranate, and White Mangosteen and Peach.
Tea
The tea tasters at Lipton blend teas from 35 countries and company-owned tea plantations in Kenya, India and Tanzania to create the same taste in every cup of green tea. Each batch of tea has to be custom blended because growing conditions, such as weather, change the taste of tea. Green tea has antioxidants, flavonoids and other biologically active substances that may prevent heart disease. Green tea also contains caffeine. Harvard School of Public Health states that drinking up to 3 cups of tea per day is healthy.
