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Bud Light Just Unveiled Three New Hard Seltzers
Bud Light is launching a new hard seltzer line called Platinum Seltzer, which is a full-on 8 percent alcohol. Most hard seltzers, including those in Bud Light’s portfolio, hover around 4 or 5 percent, which is about the same as a light beer. That’s fine for day-drinking, but sometimes you just need to get where you’re going, and that’s where Platinum Seltzer comes in.
Platinum comes in three flavors — citrus, wild berry, and blood orange. It’s made with cane sugar, natural fruit flavors, and agave, and with only 170 calories, it’s the perfect beverage for night time. It’s light, bubbly, and a little sweet, just like we all expect hard seltzer to be, but it packs a punch.
Bud Light Platinum Seltzer plays off the success of Bud Light Platinum, which is 6 percent alcohol. The seltzers are available now, nationwide, in 12-ounce slim can variety packs, single flavor six-packs, as well as 25- and 16-ounce single-flavor cans of Wild Berry. It’s the perfect beverage for the last days of summer and the beginning of fall.
Lab Study Determines There’s ‘No Amplifiable Tuna DNA’ in Subway Tuna Sandwiches amid Lawsuit Against Chain
The New York Times tested “more than 60 inches worth of Subway tuna sandwiches” from California locations to determine if the sandwiches had one out of five different tuna species .
The Subway tuna saga continues after a lab study found no evidence of tuna DNA following testing of Subway’s sandwiches and wraps.
The New York Times commissioned to have “more than 60 inches worth of Subway tuna sandwiches” tested by a lab following a lawsuit in January which claimed there’s no real tuna in the chain’s ingredients. The Washington Post was the first to report the allegations made by two California residents – Karen Dhanowa and Nilima Amin – who filed the lawsuit in the U.S. District Court for the Northern District of California.
Samples of the tuna from Subway
Samples of the tuna from Subway were picked up from three locations in Los Angeles and a lab conducted a PCR test to determine if the chain restaurant’s tuna included one of five different tuna species, the New York Times revealed. As the outlet notes, the Seafood List compiled by the U.S. Food and Drug Administration defines 15 species of fish that can be labeled as tuna.
Subway claims that they use skipjack and yellowfin tuna, species that the lab used by the New York Times would be able to detect. “No amplifiable tuna DNA was present in the sample and so we obtained no amplification products from the DNA,” the lab study concluded. “Therefore, we cannot identify the species.”
The lab spokesperson added: “There’s two conclusions. One, it’s so heavily processed that whatever we could pull out, we couldn’t make an identification. Or we got some and there’s just nothing there that’s tuna.”
When tuna is cooked, its DNA becomes denatured – meaning that test results could be inaccurate due to the change, the New York Times added. Inside Edition similarly commissioned a lab study in February using the tuna from three Subway locations in Queens, New York. Their results concluded that the chain does use real tuna.
I HAVE A MINOR COMPLAINT: Bud Light Seltzer Makes No Sense
Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry. It is the perfect hard seltzer for any occasion using a unique five-step filtration process and the highest quality ingredients like sparkling water, real cane sugar, and natural fruit flavor.
Whatever. Seltzers are big, and ABI’s first major foray into the space, Bon and Viv, tanked.
ButBud Light Seltzer?
This makes no sense. Budweiser is a beer. Light is an adjective describing what kind of beer. Seltzer is … not beer. “Bud Light Seltzer” is like selling “Smoked Gouda Folding Chairs.” Please, stop the slaughter of our helpless words!
It gets weirder, in case you wondered. The ads launching the campaign are predictably terrible, but include this dialogue:
Announcer: “If you don’t love Bud Light—”
Random woman:“I’m a vodka gal myself.”
Announcer: “—You’ll love Bud Light Seltzer—there’s no Bud Light in it!”
This disruptive example of counter-programming will no doubt be very good for Bud Light sales!