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Coca-Cola was invented in Atlanta by John Pemberton. A pharmacist, Pemberton mixed the first batch of the beverage and took it to the pharmacy down the street. Once mixed with carbonated water, samples were given to customers and the rest is history. The original Coca-Cola recipe included caramel, making the color of the soda the same dark brown that it is currently.
Coca-Cola’s name was invented by Pemberton’s bookkeeper, Frank Robinson. Robinson was known for his meticulous handwriting, and the flowing Coca-Cola logo used today is based on his script.
When Coca-Cola first entered the market, it was sold as a tonic for those who were suffering from fatigue. The marketing efforts promised that the drink would relieve exhaustion. The first Coca-Cola products contained about 9 milligrams of cocaine per glass.
Today, Coca-Cola and its 400 brands are sold in 23 million stores in 200 countries with more than 1.6 billion servings sold each day. It is currently the most widely distributed product on the planet, and the Coca-Cola brand is worth over $83.89 billion.
What was the original color of Coca-Cola?
Coke has always been brown. Caramel was originally used for coloring, and though the (secret) formula has changed over the years, caramel, which imparts the brown color we know, is still used to give the cola its appearance.
There is currently an urban legend stating Coca-Cola’s color was originally green, and this is incorrect. The company at one time used green bottles, and thus the idea was started. The product has always had its standard brown color.
No. Coca‑Cola has always been the same color since its invention in 1886.
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history of The Coca-Cola Company
“Delicious & Refreshing”
Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-coloured liquid and, when it was done, he carried it a few doors down to Jacobs’ Pharmacy.
Here the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. So Jacobs’ Pharmacy put it on sale for five cents (about €0.04) a glass.
“A Delightful Summer or Winter Beverage”
The Coca‑Cola Spencerian script trademark is registered with the U.S. Patent office.
The first building is erected for the sole purpose of housing The Coca‑Cola Company. It is quickly outgrown as the Company moves to larger quarters five times in the next 12 years.