Nike, Inc. (/ˈnaɪki/ or /ˈnaɪk/)[note 1] is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
The company was founded on January 25, 1964, as “Blue Ribbon Sports”, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Jordan Brand and Converse. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
Almost all Nike shoes are manufactured outside of the United States. The leading manufacturer of Nike shoes is China and Vietnam each accounting for 36% of the total manufactured world wide. Indonesia accounts for 22% and Thailand for 6% of the Nike shoes that are being produced world wide.
There are 785 contract factories with more then 1 million workers manufacturing more then 500,000 different products. To make the shoe the worker first cuts all the material in the shapes and forms they need to be in, they then sew the pieces together on the upper section above the sole. The workers then prepare the sole also called stock fitting, followed by preparing the attachment of upper to the sole also know as lasting. Then the worker attaches and shapes the bottom heel to its final form this process is called heeling. The finishing touches are made and any necessary accessories are then attached in the process called treeing.
Where Are Nike Shoes Made So Far? Know What You Buy!
If you’re a sneakerhead in 2021, then you probably know that the sneaker industry is as big as ever! One of the giants of the industry is Nike. In fact, in 2020, and despite the outbreak of a global pandemic, the Swoosh generated $37 Billion in revenues! And we love us a pair of really lit kicks, but do you know what happens behind the scenes? Well, today we’re gonna answer one of the biggest questions. Where are Nike shoes made? So much goes on beyond the “Add to Cart” button. From the long design process to sampling, to production, and signing big names. All of this and more brought Nike to the front pages! We’ll also take a look at what the Swoosh is up to this year in terms of sustainability, technology, trends, and more.
Where Are Nike Shoes Made in 2021
You must have asked this question at least once in your sneakerhead life. Well, it’s not as simple as just one location. In fact, Nike has a whole map online, so the consumer can track where the magic happens. From material suppliers to finished goods, we got the exact number of factories and workers. It’s worth the note, that Nike doesn’t own the factories, they actually contract the factories. Now all that is good and interesting, but for real now, where are Nike shoes made?!
It would be awesome if we could give a direct answer, but the Nike shoe production spreads across 41 countries! Some of the countries are China, Vietnam, Japan, Thailand, Italy, and Indonesia. But the winner of the sneaker production is actually China. Fun fact time! Did you know that China has 119 factories and 140K+ workers? 107 factories are for finished goods, 12 are material suppliers (data as of Nov. 2020). These numbers are not only for shoes, they include Nike equipment and clothing.
Now if we focus on where are Nike shoes made, China also takes the cake here with 32 factories! This also includes Converse kicks manufacture.
Why the Factory Distribution?
When you’re playing the industry game, you gotta be smart, and that’s exactly what Nike Inc. is. First of all, the focus on these areas is because of the low cost of production. In fact, a pair of shoes costs a fraction of how much we pay for it! Speaking of production, Kanye announced that in the coming two years, all Yeezy manufacturing will come to the US. This hasn’t happened yet, but that could mean an increase in Yeezy retail price! This could lead to an increase in Nike sneaker sales, which will become even more affordable compared to Yeezys.
Another reason behind factory distribution is the low cost of labor in Asia and South America. And finally, to not depend on just 1 country for productions. So let’s say factories closed in South America due to Covid-19. It’s alright, they still have the Asian factories up and running!
Where Is Nike Made? Is It In China or Vietnam?
Nike is one of the biggest fashion brands in the world, especially when it comes to footwear. Everyone knows Nike, independently if they have something from them or not. However, what most Nike lovers don’t know and ask themselves is: where is Nike made?
I have worked with Nike products for many years, and often the questions you would have to answer were “where is Nike manufactured?” or “where are Nike shoes made?” and you would have to know the answer or find it out.
I have some Nike products at home, from shoes to socks, a few t-shirts for running and football shorts. Even if Nike products are manufactured in many different places, you still have two predominant countries manufacturing for the American footwear brand.
To confirm, I have decided to review hundreds of product descriptions on the Nike website to check if the brand lists where the products are made. I also visited a couple of Nike stores and some stores that sell Nike products, checking multiple items. Finally, I also checked all the Nike goods I have at home. So let’s find out where Nike is manufactured.
In 2005, we were the first company in our industry to publicly disclose our factory base, in the interests of transparency and collaboration.
Nike’s Manufacturing Map is a tool to learn about the independent factories contracted to make Nike and Converse products – including the names and location of each factory, the types of product made, the factories that supply our collegiate product and demographic statistics about the workers at each factory. The interactive map is updated on a quarterly basis to reflect changes in our source base.
This resource provides extensive details about the factories Nike contracts with around the world. For each factory, you are able to learn more about the types of products made, the factories that supply our collegiate product, demographic statistics about workers at each factory and the factory address and contact information.
The Nike Manufacturing Map will begin disclosing information on materials suppliers within our supply chain, including detailed names and location of each factory, beginning in Q1 FY2019 (June onwards). Materials suppliers dye and finish the textiles and materials that go into our products.
Nike shifts footwear production from China to Vietnam
TAIPEI (Taiwan News) — Vietnam has replaced China as the main manufacturing base for sneakers by Nike, Inc., reports said Wednesday (Jan. 5).
The American brand’s CEO, John Donahoe, raised eyebrows last June by describing his company as “of China and for China.” This followed reports that it had shown concern about repression of the Uyghur population in the Chinese region of Xinjiang.
According to Nike’s financial report for 2021, 51% of its sneakers were made in Vietnam, with the proportion made in China falling to 21%, compared to 35% in 2006, CNA reported.
Even Indonesia has surpassed China as a production base, seeing its share of Nike footwear increase from 21% to 26% over the past 15 years. Chinese media pointed out that Nike is not alone, as its German rival Adidas AG has followed in the same direction, with 40% of its footwear made in Vietnam.
Opinions were divided about the impact of Nike’s move on the Chinese shoe sector. Some analysts saw the changes as an opportunity for China to upgrade its footwear industry, while others said tax benefits and lower wages in Vietnam would undermine the business, causing a loss of jobs, tax income and competitive spirit.
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