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Jack Daniel’s No. 27 Gold Bottling Note
Created by taking Jack Daniel’s standard Tennessee whiskey (also known as No. 7) and then “double barreling and double mellowing” it – meaning it enjoys an extra maturation period in maple wood before being double charcoal filtered.
Jack Daniel’s No 27 Gold Tennessee Whiskey, 750 ml, 80 Proof
Jack Daniel’s No. 27 Gold Tennessee Whiskey is a twice barreled, twice mellowed luxury expression of Jack Daniel’s Old No. 7 Tennessee Whiskey, conceived and crafted to offer Jack Daniel’s aficionados and luxury consumers an ultra-smooth expression of our whiskey.
Aroma: Subtle hints of rich, warm maple. Toasted oak and honey open up, followed by a complex medley of fruit.
Taste: Creamy vanilla with a trace of chocolate and maple notes. Hints of spice linger in the background.
Jack Daniel’s is a brand of Tennessee whiskey and the top-selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956. Jack Daniel’s home county of Moore is a dry county, so the product is not available for purchase at stores or restaurants within the county.
The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification. It markets the liquor simply as Tennessee whiskey rather than as Tennessee bourbon. As defined in the North American Free Trade Agreement, Tennessee whiskey is classified as a straight bourbon authorized to be produced in the state of Tennessee. Tennessee law (57-2-106) further requires most producers of Tennessee whiskey to filter the spirit through charcoal made from maple prior to aging, in addition to meeting the above requirements (the “Lincoln County Process”).
Packaged in square bottles, Jack Daniel’s “Black Label” Tennessee whiskey sold 12.5 million cases in the 2017 fiscal year, which ended on April 30, 2017.[clarification needed] Other brand variations, such as Tennessee Honey, Gentleman Jack, and Tennessee Fire, added another 2.9 million cases to sales. Sales of an additional 800,000 equivalent cases in ready-to-drink (RTD) products brought the fiscal year total to more than 16.1 million equivalent adjusted cases for the entire Jack Daniel’s family of brands.
This unique process offers Jack Daniel’s No.27 Gold its. Unparalleled smoothness and complex finish. The Taste has delicate hints of chocolate and pralines and finishes smooth 80 proof.
The Jack Daniel‘s brand’s official website suggests that its founder, Jasper Newton “Jack” Daniel, was born in 1850 (and his tombstone bears that date), but says his exact birth date is unknown. The company website says it is customary to celebrate his birthday in September. The Tennessee state library website said in 2013 that records list his birth date as September 5, 1846, and that the 1850 birth date seems impossible since his mother died in 1847. In the 2004 biography Blood & Whiskey: The Life and Times of Jack Daniel, author Peter Krass said his investigation showed that Daniel was born in January 1849 (based on Jack’s sister’s diary, census records, and the date of death of Jack’s mother).
Jack was the youngest of 10 children born to his mother, Lucinda (Cook) Daniel, and father Calaway Daniel. After Lucinda’s death, his father remarried and had three more children.Calaway Daniel’s father, Joseph “Job” Daniel, had emigrated from Wales to the United States with his Scottish wife, the former Elizabeth Calaway. Jack Daniels’ ancestry included English, and Scots-Irish as well.
Jack did not get along with his stepmother. After Daniel’s father died in the Civil War, the boy ran away from home and was essentially orphaned at a young age.
As a teenager, Daniel was taken in by Dan Call, a local lay preacher and moonshine distiller. He began learning the distilling trade from Call and his Master Distiller, Nathan “Nearest” Green, an enslaved African-American man. Green continued to work with Call after emancipation.
In 1875, on receiving an inheritance from his father’s estate (following a long dispute with his siblings), Daniel founded a legally registered distilling business with Call. He took over the distillery shortly afterward when Call quit for religious reasons. The brand label on the product says “Est. & Reg. in 1866”, but his biographer has cited official registration documents in asserting that the business was not established until 1875.
After taking over the distillery in 1884, Daniel purchased the hollow and land where the distillery is now located. By the 1880s, Jack Daniel’s was one of 15 distilleries operating in Moore County, and the second-most productive behind Tom Eaton’s Distillery. He began using square-shaped bottles, intended to convey a sense of fairness and integrity, in 1897.
According to Daniel’s biographer
According to Daniel’s biographer, the origin of the “Old No. 7” brand name was the number assigned to Daniel’s distillery for government registration. He was forced to change the registration number when the federal government redrew the district, and he became Number 16 in district 5 instead of No. 7 in district 4. However, he continued to use his original number as a brand name, since his brand reputation already had been established. An entirely different explanation is given in the 1967 book ‘Jack Daniel’s Legacy’ which states that the name was chosen in 1887 after a visit to a merchant friend in Tullahoma, who had built a chain of seven stores.
Jack Daniel’s had a surge in popularity after the whiskey received the gold medal for the finest whiskey at the 1904 St. Louis World’s Fair. However, its local reputation began to suffer as the temperance movement began gaining strength in Tennessee.
Jack Daniel never married and did not have any known children. He took his nephews under his wing – one of whom was Lemuel “Lem” Motlow (1869–1947).Lem, a son of Daniel’s sister, Finetta, was skilled with numbers. He soon was responsible for all of the distillery’s bookkeeping.