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During the advertising blitz of this year’s Superbowl Anheuser-Busch pushed their latest creation.
Budweiser Select 55. It’s a 55 calorie light lager that’s clearly a direct challenge to MGD 64.
SABMiller’s similar light lager with 64 calories per 12 oz serving.
While light beer is certainly nothing new, this tug of war between the two companies is a trend we’re not pleased about.
What a lot of people don’t realize about these super light beers is that they’re not just light in calories (and taste) .
they’re also light in alcohol. Both Select 55 and MGD 64 are just 2.8% alcohol by volume.
That’s low, even by light lager standards. Michelob Ultra.
the first ‘super light’ lager at 95 calories is 4.2%, the same as Bud Light.
To get the same amount of alcohol from Select 55 or MGD 64 as Bud Light you’d pretty much have to drink twice as much.
all but negating any of the caloric benefits.
let’s face it, if you’re drinking them it’s certainly not for the taste.
it’s for the alcohol and the perceived lack of calories.
So really, why bother? If you’re looking for a low calorie alcoholic drink you’re really better off drinking a simple cocktail like vodka tonic or something.
If on the other hand you’re interested in drinking beer because you enjoy beer and you enjoy the way it tastes.
you should try drinking a real beer that’s brewed for taste not calories.
We’re all for healthy living and watching what you eat and drink but as we’ve said before.
counting calories when it comes to beer just doesn’t make sense.
Despite the suggestions of Anheser-Busch and SabMiller,
quality beer doesn’t have that many more calories than light beer.
Although Guinness is sometimes referred to as “liquid bread” due to its perceived heaviness.
it only has 17 more calories per serving than Bud Light. Hopefully this race for the lightest beer possible will fade away like the silly trend it is.
but in the meantime take a stand for real beer that’s made for taste, not calories and enjoy craft beer.
NEW YORK
NEW YORK — Budweiser, America’s beer since 1876, today announced plans to support Budweiser Select at national distribution.
after only being available to in-the-know St. Louis residents.
The full-flavored, light lager’s national availability comes in response to a growing consumer demand for a lower calorie beer option without sacrificing the taste of a full-bodied beer.
Light on calories and heavy on taste, Budweiser Select has 99 calories per each 12-ounce serving, and features a crisp.
refreshing taste you’d expect from Budweiser.
Budweiser Select became an immediate fan favorite when it was released in 2005 and was the #2 ranked new food and beverage product by Information Resources Inc.
(IRI), an independent consumer products research firm, in its first year of distribution.
Budweiser Select is also one of St. Louis’s best kept secrets, with Bud Select having a higher per item rate of sale than Budweiser in that location.
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About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand.
– brewed to be universally popular and transcend regional tastes.
Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters.
flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment.
In comparison, Bud Light and Bud Light Lime contain 4.2 percent, Budweiser contains 5 percent, and Bud Light Platinum is the highest Bud brand at 6 percent ABV.
Anheuser-Busch heavily marketed the Bud Select label upon its release in 2005.
hiring singer Jay-Z to promote the brand. The light pale lager contains 99 calories and 3.1 grams of carbs per 12-ounce serving.
An even lighter Select 55 label comes in at 2.4 percent ABV with just 55 calories and 1.9 grams of carbs and is meant to rival the Miller brand MGD 64.
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